Silvertree Brands is the leading purpose-driven direct-to-consumer (DTC) and niche e-commerce player in South Africa. Our disruptive fast-growing brand portfolio focuses on UCOOK (craft mealkits and food), SKOON (natural skincare), FAITHFUL TO NATURE (ethical and natural products e-commerce) and PETHEAVEN (pet e-commerce). We focus on “good for you, good for the planet” premium and sustainable brands with the potential to scale globally. We are firm believers in entrepreneurship and run Silvertree as an owner/operator with the board holding the majority of the share capital.
Our customers enjoy premium products, delivered with passion and precision. We provide personal, artisanal experiences at scale.
Good for you
We guard the health of our customers, and their families (and fur-milies), through a commitment to high quality, natural ingredients, free of compromise.
Good for the planet
We share a responsibility for the health of our planet, through the ingredients we use and how we operate.
Good for all our stakeholders
Our team members, our suppliers, our communities and our shareholders, are all vital for what we do -- and we win when they win. We take pride in the impact of our social responsibility campaigns.
Our brands each have unique values reflecting their culture and purpose. But across the portfolio, we share key elements:
Our brands share a vision of customers and a world that is healthier and happier, and this sense of purpose motivates us to excellence in everything we do.
We are entrepreneurs, and we create new experiences through taking risks and experimenting.
Excellence comes from all our team members taking responsibility for doing whatever is needed, as we pursue our purpose.
A commitment to improving the world starts at home. We choose to behave honestly and ethically in all we do.
Silvertree was founded in 2013, by a team of digitally-enabled commerce experts. We set about assembling a collection of leading consumer-facing brands, that share a sense of purpose and a focus on creating amazing experiences in focused areas.
Our portfolio grew through equity investments, buy-outs and creating new ventures, focusing always on strong, purpose-driven brands, where we could add value through our expertise, resources and synergies with existing portfolio brands.
Today, Silvertree Brands employs nearly 500 dedicated staff (and many more in our suppliers), led by a team with proven consumer expertise (RB, PepsiCo, J&J, Danone) and ecommerce track record (Zando, Jumia). We are focused on delivering amazing experiences across South Africa and beyond.
But, thanks to our calling to have a positive impact on all those we reach, we have just begun our journey.
Please see our careers page.
Note that the Silvertree team itself is small. We spend our time in our portfolio brands, and the vast majority of career opportunities are in our brands.
As we have grown, we believe that “Silvertree Brands” better tells the story of what we do: we create and grow brands. We are not an investment or financial holding company; we are a team of purpose-driven, hands-on entrepreneurs, working in our portfolio brands to grow and improve them further.
We do limited investments in new portfolio brands. We look for disruptive consumer brands, with strong brands, purpose-driven teams, excellent products or experiences, and ideally good synergies with one or more of our existing brands.
We are most interested in transactions which have a route to majority ownership for us, immediately or over time, and where there is clear value created for the brand, in some way, through joining the Silvertree brand.
We do NOT typically invest in concept or pre-revenue stage businesses, or in business-to-business companies. Profitable companies are preferred, though not required.
To engage, please send a pitch and financial highlights to email@example.com