South Africa’s leading online provider of pet food and accessories, in particular subscriptions for veterinarian-approved food. The slogan Making pet parenting easy! underpins the seamless e-commerce experience for the broad ranges of pet food, healthcare and lifestyle products, and makes products and services available to various retail channels around South Africa. Distribution nationally is optimized through developing cutting-edge technologies for delivery from warehouses in Cape Town and Johannesburg. The passionate and ambitious team uses proactive and structured marketing campaigns to reach a growing market, and planned communications with customers is achieved by good use of disruptiv digital marketing channels.
To make pet parenting easy with the same love, loyalty and humility pet parents receive daily from their pets.
To make it easy for pet parents to find and buy the best products for their pets, to spark joy with our personal touch and to minimize our environmental impact.