Social responsibility

silvertreebrands acts to provide positive social value.

Our Partnership with the Baobab Foundation

Empowering Women. Educating Children. Protecting Baobabs.

At SKOON., our purpose extends beyond skincare — we are committed to leaving a positive, lasting impact on the communities connected to our ingredients. This is why we proudly support the Baobab Foundation in South Africa’s Limpopo Province, an initiative focused on uplifting rural women, nurturing early childhood development and protecting the ancient baobab tree.

As part of our commitment to 1% for the Planet, SKOON. donates 1% of every online order directly to the Baobab Foundation. Every customer purchase contributes to real change on the ground.

Supporting Women Harvesters & Their Communities

The Baobab Foundation works alongside the community of baobab growers — mainly women who sustain their households through wild-harvesting. Beyond financial support, the Foundation helps secure the future of this iconic African species by planting new baobab trees each year, ensuring environmental resilience and long-term income opportunities.

Investing in Early Childhood Development

Investing in Early Childhood Development One of the Foundation’s most impactful initiatives is the Pre-school Program, which identifies under-resourced early learning centres in the villages where harvesters live. In many of these rural communities, women spend long days working in the fields, collecting water or trading goods — often far from home. As a result, informal pre-schools are formed by local caregivers, yet most lack essential resources such as toys, books, fenced play areas or warm, clean indoor spaces.

SKOON.’s 2025 Contribution & Impact

In 2025, SKOON.’s donations directly supported improvements in these community pre-schools. Through our 1% online sales contribution, we helped supply:

  • Educational toys that promote sensory development and learning through play
  • Early learning books to support literacy, storytelling and cognitive growth
  • Training materials for teachers, empowering caregivers with practical tools for early childhood development
  • Infrastructure upgrades, including safer flooring, secure fencing, shade structures and improved indoor play areas

These contributions have enhanced the safety, comfort and educational outcomes for young children while giving mothers the reassurance that their little ones are cared for in a nurturing environment during the workday.

Beauty With Purpose

When you choose SKOON., you’re not only caring for your skin — you’re helping women strengthen their livelihoods, supporting early education in rural communities and protecting Africa’s iconic baobab landscapes for generations to come. Together, we’re proving that beauty can be a force for meaningful, sustainable impact.

Supporting Animal Welfare Across South Africa

Over the past year, Pet Heaven has been fortunate to play a supportive role in improving the lives of vulnerable dogs and cats across South Africa. With immense appreciation for the trust placed in us by our customers and partners, we have focused our Corporate Social Responsibility efforts on supporting shelters, community pets, and the organisations that care for them.

Honoured to Support Leading Animal Welfare NPOs
Pet Heaven is grateful to have contributed to several remarkable non-profit organisations, including Sidewalk Specials, Kitty & Puppy Haven, African Tails, and others. We have been able to provide donations of dog and cat food, aiding shelters and community outreach programmes with one lighter burden to shoulder.

We are also thankful for the generosity of our customers, who continue to contribute through the optional donations with their orders. Their support has allowed us to extend our reach beyond what we could achieve alone.

Proud Partnership With Sidewalk Specials
Among our partnerships, we feel especially privileged to support the impactful work of Sidewalk Specials. Their community-based outreach and mass-sterilisation initiatives in areas such as De Doorns have helped reduce animal suffering at its source. Offering free sterilisations, vaccinations, and veterinary treatments to pet owners in underserved communities, Sidewalk Specials plays a vital role in long-term welfare improvement.

Being able to supply the food needed for these animals—whether for recovery, ongoing care, or community distribution—has been a meaningful contribution for Pet Heaven. We recognise the profound difference Sidewalk Specials makes and are grateful to stand alongside them as they continue their life-changing work.

Supporting Community Events and Seasonal Needs
This year on 5 October 2025, World Animal Day, Pet Heaven also had the pleasure of sponsoring and participating in activities such as Paws-a-While, an event that connects over 2000 pet lovers with 40 welfare organisations.

Creating safe, joyful spaces for pets and their humans to gather is something we enjoy, and we feel privileged to help bring these events to life.

When winter approaches, we are heartened by the response to our blanket drives for shelter animals. By helping collect and promote donations, we’ve been able to offer some comfort and warmth to pets facing cold conditions in shelters across the country.

A Year Defined by Gratitude and Hope
At the heart of our CSR efforts is a simple truth: Pet Heaven is deeply grateful for the opportunity to support organisations and communities that care for vulnerable animals. We recognise that our ability to help is made possible by the passionate work of our partner NPOs and the generosity of our customers. Looking ahead, we hope to do even more—building on this foundation to create meaningful and sustainable impact. As a team of animal lovers, we remain committed to supporting initiatives that improve the wellbeing of pets across South Africa, and we are excited about the difference we can continue to make together.

Pet Heaven 2022 Blanket Drive

Pet Heaven worked on making a difference within our communities. Which is why we partnered with Fallen Angel's, Woodrock Animal Rescue and Dog's Life to give the gift of warmth to the furkids living in shelters.

Working with customers to add a blanket to their order to donate, we gathered them on their behalf and distributed them to Fallen Angel's and Woodrock Animal Rescue and their furry friends in need, bringing in a total of 640 blankets, matching and beating our goal of 500.

Music for

Meals

We are excited to announce that one of our Power Brands UCOOK will be bringing you Music for Meals, the biggest at-home concert from your couch, with 13 amazing artists including Dave Matthews, Tom Morello, Lira, Zolani and more.

They all coming together to do what they can to help combat hunger. Proceeds are going to short-term and long-term feeding schemes, including investments in small-scale farming for a more sustainable future.

Steri Drive 10

375 Sterilisations/ Care Packs Achieved!

Pet Heaven is so proud and humbled by the amount of support, effort and care that allowed Steri Drive 10 to succeed!

One million

mouths fed

When the lock-down began, UCOOK saw a need to get healthy food to those who would need it most. We pledged to donate a portion of our sales to support initiatives that could help. Through matching and doubling every donation, and encouraging our communities to come together to support those in need, UCOOK has raised over R1 million in just seven weeks. Thank you to our friends and customers for each and every rand. Together you've helped FoodForward SA, PEDI and Ladles of Love feed over one million mouths with wholesome, nutritious food.  Our work has only just begun. Visit ucook.co.za/FoodFund to learn how you can be part of the food solution.