South Africa's leading ethical and natural retail brand, Faithful to Nature offers over 7 000 products that are carefully vetted for ingredients and sourcing to be good for you and good for the planet. The business has enjoyed consistently strong growth and customer retention.
The company caters to consumer needs across a broad variety of categories, from food, beauty, health, and lifestyle products, to gardening, pet care, wine, gifts and products for kids. The trusted brand has a world-first strict ingredient policy - absolutely honest ingredient lists that emphasise the natural health and environmental qualities of the product, together with a full product description. Faithful to Nature continues to grow beyond ecommerce, with an offline retail division and own-label portfolio.
To realize a world where the products we consume don’t harm us, our planet or our communities.
To sell the best natural products possible,
to empower conscious consumers,
to behave ethically in all we do,
to innovate relentlessly,
and to create amazing customer experiences