Silvertree Brands has officially moved from our long-standing warehouse offices in Paarden Eiland to a new, more spacious home in the vibrant neighbourhood of Woodstock. This move marks an exciting new chapter for our team and reflects the growth and evolving needs of our business.
For several months, the hunt was on for a space that could not only house our growing teams but also provide an environment better suited to the way we work today. Our previous space in Paarden Eiland served us well, but as our brands continued to expand, the need for additional boardrooms, collaborative areas, and open, creative spaces became clear. We wanted a home that could support both focus and innovation—a place where our people could come together, share ideas, and bring our brand visions to life.
After an extensive search, we found the perfect spot in Woodstock, an area known for its energy, creativity, and accessibility. From the moment we walked in, we could see the potential. The planning phase began immediately, with a focus on designing an office that balances functionality and inspiration. Renovations were tailored to create open-plan workspaces, flexible meeting areas, and multiple boardrooms to accommodate our collaborative and cross-functional work style.
The move has brought together teams from across Silvertree Brands, including our much-loved consumer brands—Pet Heaven, Faithful to Nature, and UCOOK—as well as the Silvertree Holdings team. Having everyone under one roof fosters the kind of daily interaction and idea-sharing that fuels our innovation.
Our new Woodstock offices reflect who we are today: a collection of dynamic, purpose-driven brands working together to build the future of conscious and convenient consumer experiences. It’s a space where we can think big, connect, and grow—all while continuing to serve our customers with the passion and excellence they know us for.
We’re thrilled to start this new chapter and can’t wait to see what ideas and opportunities will come to life in our new creative hub.
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